Data from Ong et al. (2011). The authors investigated whether extraversion and narcissism predict the frequency of Facebook status updates and Facebook profile picture ratings.
The first linear model looks at whether narcissism predicts, above and beyond the other variables, the frequency of status updates. To do this, drag the outcome variable status to the Dependent Variable box, then drag the variables age, grade, extraversion, and narcissism to the Covariates box, and the variable sex to the Factors box. Then, under the Model tab, define the three models as follows. In Model 0, put age, sex, and grade. In Model 1 add extraversion, and then in Model 2 add narcissism:
So basically, Ong et al.’s prediction was supported in that after adjusting for age, grade and sex, narcissism significantly predicted the frequency of Facebook status updates over and above extroversion. The positive standardized beta value (.21) in the Coefficients table indicates a positive relationship between frequency of Facebook updates and narcissism, in that more narcissistic adolescents updated their Facebook status more frequently than their less narcissistic peers did. Compare these results to the results reported in Ong et al. (2011). The Table 2 from their paper is reproduced at the end of this task below.
OK, now let’s fit the second model to investigate whether narcissism predicts, above and beyond the other variables, the Facebook profile picture ratings. Drag the outcome variable profile to the Dependent Variable box, then define the three Models as follows. In Model 0 put age, sex and grade, then in Model 1 add extraversion, and finally in Model 2 add narcissism.
These results show that after adjusting for age, grade and sex, narcissism significantly predicted the Facebook profile picture ratings over and above extroversion. The positive beta value (.37) in the Coefficients table indicates a positive relationship between profile picture ratings and narcissism, in that more narcissistic adolescents rated their Facebook profile pictures more positively than their less narcissistic peers did. Compare these results to the results reported in Table 2 of Ong et al. (2011) below: